| International
[ 2013-12-30 ]
Half of Britons now using a tablet The Christmas leap in tablet computer sales means
that half of Britons are now using them, following
a flood of cheap devices on to the market.
Between 12m and 13m tablets have been sold in the
UK this year, an increase of more than 50pc on
2012, according to research from Deloitte. This
means that by the end of January, 50pc of Britons
will own or have access to a tablet, up from 36pc
in the summer.
In under four years, since the release of
Apple’s iPad in 2010, the tablet has become one
of Britain’s must-have products, and many
retailers have counted on strong demand for them
to improve sales during the lucrative Christmas
period.
Deloitte said the tablet’s growth had been
driven by the value end of the market, which had
made the touch-screen devices available as
children’s gifts and for those unwilling to pay
for more expensive models.
Both Tesco and Argos have released budget devices
recently, while Amazon’s Kindle Fire is among
the most popular tablets. All three retail for
less than £120. Source - The Telegraph
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