[ 2021-02-22 ]

ADB boss is most visible banking sector CEO – 2020 IBNA Report
The Managing Director of the Agricultural
Development Bank (ADB), Dr. John Kofi Mensah has
emerged as the most visible Chief Executive
Officer (CEO) in the Ghanaian Banking Industry
according to the Institute of Brands Narrative
Analysis (IBNA) Media Analysis 2020 survey
report.

According to the report in the year 2020, the ADB
Managing Director came first followed by the CEOs
of CBG, FBN, GCB and Stanbic Bank in that order.

The report which covered media reports in the
print, electronic and online from January-December
last 2020 put Dr. John Kofi Mensah ahead of the
other 22 CEOs in the banking sector.

His visibility in the year 2020, the survey
indicated, was largely in relation to the various
donations by the bank towards the fight of the
novel coronavirus pandemic and other related
stories published about the activities of the bank
as reported in the media.

According to the survey Agricultural Development
Bank emerged as the 4th most visible online bank
in the country ahead of Ecobank, CBG, Stanbic
Bank, Fidelity, FBN and NIB in the top 10 visible
banks in the country.

The survey also revealed that there was no
negative publication about the ADB brand but
rather enjoyed a positive image projection
throughout the year.

Source - B&FT

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