[ 2016-07-19 ]

Alfa-Bank unveiled as first-ever Regional Supporter for the FIFA World Cup™
Russia’s Alfa-Bank was announced today as the
first FIFA World Cup Regional Supporter during an
event in Moscow, marking an important milestone in
FIFA’s commercial strategy.

As a Regional Supporter for Europe, Alfa-Bank will
activate sponsorship initiatives around the 2018
FIFA World Cup™ and the FIFA Confederations Cup
2017 across Russia and the European continent,
where it has 745 offices and branches.

Alfa-Bank will also support FIFA on a number of
ticketing-related projects with the aim of
enhancing services to fans.

FIFA Secretary General Fatma Samoura praised the
partnership:

“We are delighted that Alfa-Bank is joining our
team of Commercial Affiliates for the 2018 FIFA
World Cup as the first-ever European Regional
Supporter.

The staging of the FIFA World Cup and the FIFA
Confederations Cup requires many banking services,
not just for the fans but also for the organisers.


So it is very important for us to be able to count
on the expertise and vast network of Alfa-Bank in
Russia. We look forward to working with them in
the delivery of these tournaments.

” The event was also attended by Petr Aven,
Chairman of the Board of Directors of ABH Holdings
S.A. and a member of Alfa-Bank’s Board of
Directors; Alfa-Bank Chief Executive Officer
Alexey Marey; Alfa-Bank Chairman of the Executive
Board Andrei Sokolov; Russian Presidential Aide
Igor Levitin, CEO of the 2018 FIFA World Cup Local
Organising Committee Alexey Sorokin and FIFA’s
Marketing Director Thierry Weil.

“The main focus of our partnership with FIFA is
to contribute to delivering a successful FIFA
World Cup in Russia and providing the highest
levels of banking services to football fans,” Mr
Aven said.

“Alfa-Bank is certain that our new partnership
with FIFA is a winning formula for our existing
clients, many of whom are football fans, who use
our services.

Being a Regional Supporter offers Alfa-Bank the
opportunity to acquire new customers via the
extension of our current outstanding services to
the many football fans attending the tournament.

” FIFA’s commercial strategy offers as many as
four Regional Supporter packages for each of the
five global regions: Europe, North America, South
America, the Middle East and Africa as well as
Asia.

FIFA has observed a growing interest in this new
regional sponsorship approach, which offers
companies that do not necessarily want to enter
into global sponsorship packages a chance to be
part of the FIFA World Cup™ and benefit from a
significant regional presence.

By doing so, FIFA ensures that the World Cup has
the potential to reach an even broader target
group through the support of a wider selection of
blue-chip companies.

All companies who sign up as a Regional Supporter
receive the key benefits of all sponsors,
including LED board exposure during the events,
access to tickets and brand association rights for
their respective region.

FIFA is currently in discussions with various
companies in the five regions to review marketing
opportunities linked to the brand objectives.
Further announcements are planned in due course.

Source - FIFA

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