[ 2014-01-22 ]

Asamoah Gyan nets uniBank brand icon deal
UniBank Ghana Limited, the official bank of the
Black Stars, has struck a two-year deal with Black
Stars’ captain, Asamoah Gyan, as its brand
icon.

Gyan, who led the Black Stars to their third
successive World Cup qualification, would for the
next two years, promote the products and services
of the bank.

The lethal striker, as per the terms of the deal,
would appear on both print and electronic
advertising media of the bank, as well as endorse
the uniBank brand in and outside the country.

The bank would also make annual financial
commitments to the player as part of the deal.

UniBank’s recent association with the player has
further strengthened their relationship with the
Ghana Football Association (GFA), after entering
into a 1.2 million dollar sponsorship deal with
the football controlling body late last year.

The bank last year also entered into a one year
sponsorship deal with coach James Akwesi Appiah as
its brand icon, after closing the sponsorship deal
with the Black Stars.

The bank is expected to play a major role in the
campaign of the Black Stars at the 2014 Federation
of International Football Association (FIFA) World
Cup in Brazil.

Ghana has been drawn in group G alongside Germany,
Portugal and USA.

Source - Ghanasoccer

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