[ 2016-11-08 ]

Oil marketing industry hit with stiff competition
Ghana’s oil marketing industry is being rated as
one of the competitive sectors in the country
following the implementation of petroleum price
deregulation.

The regulator of the industry the National
Petroleum Authority (NPA) introduced the Petroleum
Price deregulation, in 2015.

The deregulation policy allows Oil Marketing
Companies (OMCs) to fix their own prices, in an
attempt to introduce competition to the ultimate
benefit and protection of the consumer.

Its implementation was geared at sanitizing the
country’s petroleum downstream sector.

Currently, the NPA supervises the ceiling at which
the OMCs cannot go beyond in pricing their
petroleum products.

The deregulation has led to competitive pricing
among OMCs.

Majority of the companies in a bid to stay
competitive have come up with various promotions
and strategies to ensure high patronage of their
products and services and also to give customers
the best value for their money.

Oil Marketing Company, Total for example tells
Citi Business News the introduction of a number of
new products as well as promotions has contributed
in the company’s growth in the past months.

Sales and Marketing Manager for Total Petroleum
Ghana Limited, Abdul- Rahim Siddiqe, tells Citi
Business News deregulation of the sector has
pushed most OMCs to step up their game.

‘The deregulation has brought up in its wake
very active competition in the industry and within
that competitive environment if you are selected
for an award it makes you to value it more, that
even in this environment of stiff competition you
are doing something good’.

Total on Monday launched the Total Wo Adze Oye
Promotion.

The aim of the promotion is further push the total
brand out into the market and give its customers
value for their money as well as the chance to win
fantastic prizes
To be part of this promo customers will have to
buy a minimum of sixty Ghana cedis fuel with cash
or fifty Ghana cedis with your B2C Total card.

Scratch gently the card you receive from the
attendant to reveal your card number.

Text the card number at no cost to 1936. Eg. TOTAL
A25B1.

You will receive a notification confirming your
successful entry.

Customers also stand the chance of winning amazing
prizes at the end of every two weeks.

The final draw for Northern and Southern zones
will be on the 6th of January 2017, where the
network sites would be divided into zones, namely
Northern (Kumasi and Tamale Areas) and Southern
zones (Accra and Takoradi Areas) with the
following prizes for each zone.

The first prize is a brand new Mitsubishi ASX gls
for two winners.

The second prize is an all expense paid trip to
Gabon to watch the Afcon 2017 for four winners.

The third prize is a Suzuki motor bike with a
branded helmet for two winners.

The fourth prize is six thousand Ghana cedis free
fuel each for two customers for a year.

There will be 7 consolation prizes of a hamper of
total products in each zone during the final
raffle draw and three Samsung S7 edge phones for
customers with high number of entries.

Source - citibsinessnews.com

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