[ 2016-11-07 ]

MTN Ghana bags three IPR awards
MTN Ghana has received three awards at the 5th
Institute of Public Relations (IPR) Excellence
Awards held in Accra.

For the second consecutive year, the
telecommunications leader was awarded the PR
Organization of the Year in the telecommunication
sector. In addition, MTN’s Heroes of Change CSR
programme won the Best Community Relations
Programme of the Year while the Senior Manager for
its Corporate Communications Department, Georgina
Asare Fiagbenu, was adjudged PR Discovery of the
Year.

Commenting on the awards, the Corporate Service
Executive of MTN Ghana, Mrs. Cynthia Lumor, said,
“MTN is very excited to receive these awards
which reinforce the company’s interest in
implementing creative ways of communicating with
its stakeholders.”

She said, “MTN Ghana considers Communications
and Public Relations very critical to its business
growth and sustainability. This is why the company
continues to implement strategies that will enable
it build goodwill amongst all of its stakeholders.
MTN is a successful African story and it will
continue to grow through the implementation of
consistent, strategic and creative Public
Relations and other initiatives.”

MTN won the highly coveted PR Organization of the
Year award, based on the effective and
well-executed PR strategy used to communicate the
Mobile Money service during the Mobile Money
month. The campaign successfully rekindled
interest in the Mobile Money service by projecting
MTN Mobile Money as the most convenient way of
transferring money. Currently, the subscriber base
has grown to approximately 7.8 million registered
customers, with over 48,000 Mobile Money agents
performing over 40 million transactions monthly
across the country.

The Heroes of Change programme was also awarded
for its ability to unearth, celebrate and support
people who have brightened lives and improve
livelihood in their communities. With the MTN
Heroes of Change programme, MTN, manifests its
commitment to the socio-economic development of
Ghana by helping improve the quality of lives
through sustainable social interventions in the
areas of health, education and economic
empowerment. The programme, has won several
awards, including the CSR Project of the year 2014
awarded by the Head of State Award Scheme.

Commenting on the PR Discovery of the Year award,
Mrs Lumor said, “In many ways this award is a
reflection of the quality of human resource we
have at MTN and the invaluable support we continue
to receive from our stakeholders as we strive to
build and maintain a reputation for MTN” she
said.

The IPR Excellence Awards aims at honoring and
generating public recognition for the achievements
and positive contributions of Public Relations
units to their organizations. It was also
instituted to promote professionalism in the
practice of PR in Ghana.

Source - Kasapafm

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