[ 2016-11-03 ]

Sarkodie (L) and Shatta Wale

The difference between Sarkodie & Shatta Wale’s brand across Africa
After Ghana’s abysmal showing at the just ended
MTV Base MAMAs in South Africa, talent manager
Kiki Banson has revealed the reason why Ghana did
not win any awards at this year’s event is
because our artists don’t market their brands
across the continent.

The former manager of award winning act Becca
talking on Happy FM’s SHowbiz Xtra told Dr Cann;
“I don’t see awards as competition. It’s
only used to access the output of artist at the
end of the year. Most of these awards go to the
Nigerians because they have the numbers. It’s
not because we are not talented, it’s because we
are few. Nigerians dominate the nominations and so
in a category you will have two Nigerians and that
means Nigeria has two chances of winning while
Ghana might have one or none.”

The EKB Records boss talking about how BET winner
Sarkodie approached his marketing said a lot of
Ghanaian acts had good music but focused on
national than continental.

“Apart from Sarkodie I dont see any other
Ghanaian artist who is pushing his brand across
the continent. I have a lot of respect for the
others. A lot of the artists have good material
but the material will not sell itself. You will
have to sell the material.

Touching on Shatta Wale’s brand Kiki detailed
the problem with Shatta Wale’s brand disclosed;
“I have a lot of respect for Shatta Wale. I see
him doing well in Ghana but he has the
capabilities to do what Sarkodie is doing and
beyond. He is doing well but it’s left with the
marketing. But the problem in my opinion is
marketing outside Ghana.”

Talking about the solutions to the problem Kiki
Banson revealed all Ghanaian acts needed was a
little funding.

“We have to have people in these other African
countries looking after our interest. And it
doesn’t come free so it boils down to having the
understanding, the team, and little money to push.
The most important thing is understanding what to
do.”

Source - Ghanamusic.com

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