[ 2013-12-17 ]

Hiplife survived on passion, not money – Tic Tac
The introduction of the Hiplife movement and its
growth in the 90s and early 2000s in Ghana was
fueled by something more than money.

According Tic Tac, one of the pioneering artists
who took the genre global, the movement survived
mainly on the passion of the artists and their
promoters to grow and become that lucrative
business it is today.

Speaking on the Citi Breakfast Show with Bernard
Avle in the build up to Decemba 2 Remember,
powered by Citi 97.3 FM and Airtel, he shared his
story and that of the art Ghanaians and the world
have grown to love so much.

“I was in secondary school when I started music.
It started somewhere in class 6 and in 1996 I got
into mainstream. I went professional in 1999/2000
when I graduated from Secondary School. Abraham
Ohene Gyan gave me a chance to go professional. I
had done gigs with Azigizah and Slim Buster before
that though. I had a group called Naty Strangers,
we were three and later we became four,” he
explained.

According to him, music wasn’t his first choice
career. Instead, he wanted to be a lawyer because
he wanted to express himself.

“I always wanted to be a lawyer but along the
line I became a musician. It was another way I
thought I could express myself and my parents
supported me. I used to tell my Dad I wanted to
rehearse with the fish band in my neighborhood.
The fish band gave me a chance and I flew on that
chance. My parents were very supportive. They made
me know that as long as I was going to be a good
boy, I could pursue my passion of music,” he
revealed.

Asked what was the driving force behind the
Hiplife movement that employs so many people now,
he explained that the passion to succeed was huge
and that got the results we see today.

“When we started music we were not making money
but we survived on our passion. We started from
when there was nothing and now that there is
something, we should make use of all that we have.
Back in the days, I realized Ghanaian music was
just staying put in Ghana so I decided to break
boundaries and I featured Meiway and Tony Tetuila
and it worked. We did cross marketing in the
various countries to ensure we push Ghanaian music
further and it also worked. The passion was just
there and it was big,’ he said.

He assured fans that he’ll live up to
expectation at this year’s Decemba 2 Rememba
concert.

“This year’s D2R will be my second time. The
first time was crazy. I did a live band thing and
it was huge and I want to do more. I’ve got my
band and my DJ, we combine to astound audiences
and we are combining to deliver fireworks at
#D2R2013.”

Source - Citifmonline

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