[ 2011-12-09 ]

'Chairman' Sefa Kayi, morning show host on Peacefm

Kwami Sefa Kayi & Abeiku Santana under 'poaching' pressure
Two key broadcast journalists working for the
Despite Group of Companies are currently under
pressure as owners and agents of radio stations
are bent on poaching them with mouth-watering
offers, News-One has gathered.

Kwami Sefa-Kayi, host of the ‘Kokrokoo Morning
Show’ on Peace FM and Abeiku Santana, host of
Okay FM’s afternoon drive time show, ‘Ekwan So
Dwodwo’, have become hotcakes in the
broadcasting industry and are under intense
pressure from lobbyists working to woo them to
other stations.

Reports say agents of a particular radio station
in Accra have approached Abeiku and offered him a
mansion at Trassaco Valley in addition to a huge
poaching fee on condition that he would move to a
Kumasi-based radio station.

Kwami Sefa Kayi is also reported to have been
promised shares in a particular radio station if
he agrees to quit Peace FM. News-One’s checks
revealed that though the two journalists have been
under pressure from the poaching agents, the
pressure on them increased after Peace FM and Okay
FM emerged as the most listened to radio stations
in a survey conducted by Synovate, an
international market research organization with
offices in some 80 countries worldwide.

Sources close to the two journalists said they did
not have plans of leaving the Despite Group of
Companies anytime soon.







Abeiku Santana Though the two stations have a lot
of interesting programmes, Sefa Kayi’s
‘Kokrookoo Morning Show’ and Abeiku’s
‘Ekwan So Dwodwo’ are clearly the most
listened to shows for the respective stations.
The research into which radio stations in Ghana
have the largest listening audience is conducted
by Synovate frequently and it has emerged that
within the Greater Accra region, Peace Fm and Okay
Fm have consistently topped the chart with
landslide margins.

In the first week of September for instance, the
research results illustrated in a pie chart form
showed that Peace Fm’s share of listening was 28
percent while Okay followed with 18 percent. Oman
followed with 9 percent, Joy with 8 percent, Adom
with 4 percent and Asempa with 3 percent.

In the second week of September, Peace Fm still
led the survey with 33 percent while Okay followed
with 12 percent. Oman trailed with 8 percent, Adom
with 6 percent, Joy with 5 percent and Happy with
4 percent.

By the third week, Peace Fm was still leading with
32 percent while Okay Fm followed with 13 percent.
Oman Fm and Adom Fm followed with 7 percent each
and Joy Fm with 5 percent.

In the fourth week, Peace Fm was still leading
with 30 percent, Okay with 11 percent, Adom and
Oman pairing at 6 percent each, and Joy still
maintaining its 5 percent ratio.


Source: News one

Source - News One

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